Tuesday, July 26, 2011

Hong Kong Book Fair: Literary Grazers Go Gaga Over Digital, and Pseudo-Models


Hords of visitors, each paying an entrance fee of HK$25, thronged this year's book fair at the Hong Kong Exhibition and Convention Centre.  As usual they were after bargains, often prices as low as HK$10 per book.  And manga.  And, of course the ever-present pseudo-models.

I looked everywhere but I couldn't see any women looking remotely like a pseudo-model.  This wonderfully contemptuous term has come into fashion in Hong Kong to describe young hopefuls looking to break into  _________[you fill in the blank] and in the meantime willing to...pose as a kind of model-like personality at places like book fairs.  OK, to be honest they are usually attractive women around 20.  And it appears in prudish Hong Kong the main posing they do is for advertising-filled books touting cosmetics and travel bargains.  In between the adverts the models get to pose in pouts, goofy grins, and plenty of suggestive but hardly revealing hot pants.  Pretty tame fare.

But why couldn't I find any?  I did find Theresa Fu's latest magnum opus (above).  "If you love to read give me a hug," says the poster.  But where was Theresa?  

Then it dawned on me:  Maybe these gals weren't gals, they were guys masquerading as gals.  I looked at the crowd differently after that.

























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